To take on Maggi, Patanjali Ayurved to launch its version of noodles

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Ramdev1Patanjali Ayurved, a venture promoted by yoga guru Baba Ramdev on 16 November launched two-minute noodles aiming to take on Nestle India’s Maggi Noodles, which has comeback into the market after a five-month hiatus.

Six plants will be set up to manufacture ‘Patanjali Atta Noodles’ to add to the existing plan in Haridwar as the venture looks to expand its reach.

“By December-end, our noodles will be available in one million stores. At the same time, we are also enhancing our capacity,” said Ramdev.

In the next one year, the venture will set up noodles manufacturing plants across the National Capital Region, Madhya Pradesh, Andhra Pradesh and Karnataka, he said without going into details.

Patanjali will sell a 70 gram pack of noodles at Rs 15. It is cheaper by Rs 10 compared to its competitors, he said.

Nestle India had recently relaunched Maggi noodles in the market afger the Bombay High Court had lifted the ban imposed on it by FSSAI and Maharashtra FDA and cleared Maggi after lab tests.

Patanjali Ayurved will launch baby care products under ‘Shishu Care’, cosmetics under ‘Saundrya’ brand and health supplement under ‘Power Vita’ by this year-end,” he said.

The company has a sales turnover of Rs 2,007 crore in 2014-15 and expects to reach Rs 5,000 crore this year.

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