Tennis legend Steffi Graf, 46, was appointed as the Ayurveda brand ambassador of Kerala on 24 June. The state cabinet unanimously took the decision, said chief minister Oommen Chandy.
The Kerala tourism department was given sanction to sign a pact with Graf, to become the Ayurveda brand ambassador as part of the department’s ‘Visit Kerala Scheme’, according to Chandy.
The tourism department held discussions and reached an agreement with the former number one tennis player.
Kerala’s Ayurveda, an ancient system of health care, is famous for its holistic effect on the body as well as the mind. It attracts people from all over the country and abroad, every year.
Graf, who had bagged 22 Grand slam single titles, retired in 1999. She married former World No. 1 (mens’) tennis player Andre Agassi in October 2001. Graf was ranked World No 1 by Womens’ Tennis Association (WTA) for a staggering 377 weeks, in total.