According to a recent survey, Dubai was found to be the best city to live and work. So it is no wonder that many from Asia flock to this business capital of the UAE for a decent livelihood. This apart, Dubai is also famous as a shoppers’ paradise and the craze for Dubai Shopping Festival bears testimony to this fact. Closing in on its twodecadelong success story, DSF continues to weave its magic all across the globe. All set to kickoff from January 1 2015, the retail experience will be on till Feb 1. From international concerts, musicals and shows, to sports, outdoor, and fashion events, Dubai Shopping Festival offers something to everyone.
Shoppers are spoilt for choice with a heady cocktail of amazing brands, unbelievable deals and incredible promotions. To explore the retail magic walk through the traditional souks(market in Arabic), street markets and classy shopping malls. The products on offer are plenty and hard to resist. Mindblowing discounts are available for the prospective buyers during the ongoing festivities. Whether its shades, home décor or designer stuffs, prices are slashed from 25 to 50
percent, and even up to 75 percent. Many of the products are accompanied by free gifts, accessories and other attractions. Apart from these there are many other promotional activities like Raffle Draw, gift vouchers and holiday packages. The malls that are part of this year are Burjuman, Reef Mall, Mercato Mall, Paris Gallery, Visa, Jumbo Electronics, Emirates NBD, Al Ghurair, Damac, Emax, Lamcy Plaza, and Arabian Centre.
Another exciting feature of this shopping event is the entertaining aspect. The month long festivities are punctuated with entertaining programmes and shows. During DSF, parks and districts become outdoor theatres, drawing audiences like bees to honey. From family shows featuring popular TV characters to gravitydefying gymnastics and ballet troupes to concerts by famous Arab singers and Bollywood stars. Everyone in Dubai comes to watch one amazing show after the other. Locations such as Sheikh Mohammed Bin Rashid Boulevard, as well as Zabeel Park, Kite Beach and the massive Global Village, showcase street carnivals embodying the family spirit of Dubai Shopping Festival.
Other Entertaining aspects are folk dancing in national costumes, live music and international concerts of globally renowned artists. Then there are unicyclists, stilt walkers and jugglers to regale the crowd. DSF also has amazing fireworks every weekend, fashion shows, fun fair rides, popup restaurants and markets to enjoy, coupled with traditional Emirati heritage events like the Fazza Championships, portraying the best in falconry, shooting and pearl diving. This is not all, as the prospect of winning prizes and raffles is endless. Year after year, the DSF starts off with a shopping experience of a lifetime. Best deals, raffles and promotions the choices are amazing . For close to two decades, the shopping extravaganza has given away over AED 1.7 billion in prizes, including 33 RollsRoyces and 734 kilos of gold. This year DSF is crossing another milestone as its not easy to create twodecades of sheer magic without losing any sheen.
So, DSF continues to be a proverbial icing on the cake for Dubai.