After a five-months ban, Nestle India, on Monday, said, it has resumed production of Maggi noodles at all five facilities in India.
Nestle started production of Maggi noodles at its Tahliwal plant in Himachal Pradesh, after its relaunch, on November 9. The company manufactures Maggi noodles at its plants in Nanjangud (Karnataka), Moga (Punjab) Bicholim (Goa) and Tahliwal, and Pantnagar in Himachal Pradesh.
“The company has resumed manufacturing of Maggi noodles at its Tahliwal (Himachal Pradesh) factory. With this, the company has resumed manufacture of Maggi noodles at all five noodle manufacturing facilities,” Nestle said, in a BSE filing, according to PTI.
In just 5 minutes, 60,000 welcome kits of Maggi was sold out on Snapdeal, as consumers thronged the e-commerce platform to lap up their 2-minute instant noodles.
“Snapdeal sold out the first batch of 60,000 Maggi Welcome Kits within 5 minutes of Maggi Flash Sale going live today. There has been much anticipation for the return of one of India’s favourite brands, and we have witnessed a phenomenal response to this sale from customers across the country,” Snapdeal Senior Vice President (Partnerships and Strategic initiatives), Tony Navin, said.
In June, FSSAI had banned Maggi noodles, saying, it was “unsafe and hazardous” for consumption, after finding lead content beyond permissible limits. Nestle however, had stated that, it would continue with the existing formula, and would not change the ingredients.
The Consumer Affairs Ministry, had also filed a class action suit against Nestle India, seeking about Rs. 640 crore in damages, for alleged unfair trade practices, false labeling, and misleading advertisements.