Lenovo has announced that it is all set to launch a 4G LTE smartphone at the Consumer Electronics Show 2015 in Las Vegas. The Chinese PC and smartphone manufacturer also confirmed that the device will be powered by Qualcomm Snapdragon 400-based processor. It is believed that the company will aggressively price the device to rival Xiaomi’s 4G Redmi Note and Micromax Yu Yureka. The buzz is that Lenovo’s device will be a sub-Rs 10000, possibly costing something around Rs 9000 in India.
The company plans to launch the handset in India in the month of January itself soon after its unveiling in Las Vegas at CES 2015. Lenovo is now one of the leading smartphone manufacturing companies after acquiring Motorola from Google. Presently it is one of the top three smartphone companies in the world. Ever since the acquisition, Lenovo has been eyeing a bigger pie in the smartphone business especially in emerging markets like China and India.
Lenovo in the recent past launched a mid-range 4G smartphone, Vibe X2, priced Rs 19,999. Not just Lenovo, other players like Xolo, Microsoft and Gionee have also launched budget 4G smartphones in India. Motorola, LG, Karbonn are following suit.
A sudden rush of 4G LTE smartphones in the market is because smartphone manufacturers are looking for the first-mover advantage as the launch of 4G services by Reliance Jio Infocomm is imminent while Airtel will soon expand coverage.