Caught in the controversy surrounding Maggi, Bollywood superstar Amitabh Bachchan, denied any influence on people’s consumption of the popular instant noodle product. Speaking to a news channel, Bachchan said, “I do not have power to influence people.” Saying that celebrities have little say over the products they endorse, the superstar added, “We just perform the role assigned to us, after consulting our legal advisors.”
Amitabh Bachchan, Madhuri Dixit and Preity Zinta have come under the scanner in their position as brand ambassadors of Maggi after investigations by the Food and Drug Administration revealed that the instant noodles contained more-than-permissible traces of lead and Monosodium Glutamate (MSG).
I cannot comment on the Maggi controversy right now,” said Bachchan when asked his opinion about the findings of FDA. The 72 year old actor said, those endorsing brands could not be held responsible in such cases. “We are vulnerable to such accusations. Whenever we receive complaints we push it forward to the concerned company,” he said.
Bachchan was referring to an instance in 2014 when he was questioned by a young girl why he endorsed a brand her teacher labeled as poison. The superstar had then snapped his ties with the global cola company stating to the media that, the girls statement made him reflect, that this was the impression in the minds of people.
According to sources, an FIR has been filed against the actor, in Bihar, for promoting Maggi.
Over six states have banned Maggi after the results of the investigation were made known. Meanwhile, Global CEO for Nestle, Paul Bulcke, denied reports of contaminates in Maggi and said the product will be pulled off the shelves in India.