Google is planning to refurbish its Android One set up in order to rev up demand for low-priced smartphones. The objective was to prenetrate key emerging markets.
Google will soon to a new plan for Android One. Though there are a few details available as yet, the report quotes Rajan Anandan, Google’s MD, Southeast Asia saying that the company is aiming for the $50 smartphones. according to a Financial Times report.
Google has, however, clarified to IBNLive that “the Financial Times had misquoted Ranjan”, and it has since updated Ranjan’s quote as saying, “Google is looking to launch a $50 phone in the next few years.”
If the report is to be believed, Google is creating new applications and services aimed specifically for the Indian market. This hints at Google’s efforts to make its products friendlier in areas with low-bandwidth internet access.
India is an attractive market for companies that make low-cost smartphones because more people are now able to afford a smartphone, often for the first time.
After launching some Android One smartphones last year along with Spice, Karbonn, and Micromax, Google has recently launched a new Android One phone in association with Lava and priced at Rs 11,349.
It may be noted Google had announced the launch of Android One project in June last year.
At present, many affordable smartphones in India offer customised versions of the Android operating system. In case of Android One, the software upgrades on the Android One phones would come directly from Google.