After much speculation, Amitabh Bachchan and Priyanka Chopra are going replace Aamir Khan as brand ambassador of ‘Incredible India, according to sources. Speculation was rife after Aamir Khan ceased to be the mascot for the campaign as his contract got over early in January 2016. Aamir had been promoting Indian tourism as brand ambassador of ‘Incredible India’ for nearly a decade.
Recently, Khan had stoked a controversy with his remarks on rising intolerance in the country, when he said that his wife Kiran Rao had suggested moving out of India. Many questioning his role as the brand ambassador of Incredible India.
It is allegedly his remarks on intolerance that earned him the wrath of the government at the Centre which decided to discontinue the actor’s services.
According to online sources, the official announcement of Big B and PC to take over as brand ambassadors is likely to be made next week.
Amitabh Bachchan is already the face of Gujarat tourism. Priyanka Chopra, actress and former Miss World Pageant 2000, has recently won the Best Actress for her American TV series ‘Quantico’ and bagged a nomination in the Best Actress category at the 8th Annual Shorty Awards. Undoubtedly, the two stars will effectively represent the country all over the world.