Megastar Amitabh Bachchan has denied charging Rs. 6.31 crore to promote the new DD Kishan Channel. Earlier, it was reported that advertising agency, Lintas, that represents the actor, and Doordarshan agreed on the hefty amount for signing Amitabh Bachchan as brand ambassador of the DD Kisan Channel.
“I wish to state that I have not entered into any contract with Doordarshan, on the endorsement of their Channel DD Kisan, and neither have I received any money from them. I worked with the advertising agency Lowe Lintas on the campaign for DD Kisan, and have not entered into any contract with them either, nor have I received any money from Lintas, as being stated,” Bachchan said in a statement.
“My ‘deliverables’ on this campaign have been executed by me many days ago. I work pro bono on various issues and DD Kisan channel is one of them,” the veteran actor said.
Following the Bachchan’s statement, the ad agency said that it had learnt only today of his decision to work pro-bono or free of cost, for it.
A Lintas spokesman said: “We received formal communication from his office this afternoon, that upon reviewing the work-in-progress contract with his team, Mr. Bachchan has taken a decision on principle that he will not charge any fee on issues involving social causes and those that are in the best interest of the nation. In light of today’s development, we have initiated the process of refund to our client, DD Kisan, for the amount collected for Mr Bachchan’s celebrity endorsement,” the spokesman added.