The most awaited phones iPhone 6s and 6s Plus have finally hit stores today, with dozens of people and a robot queuing in the capital of New South Wales, Sydney, to start a global sales cycle that will be scrutinized for signs of how much juice Apple Inc’s marquee product has left.
According to analysts experts, 12 million to 13 million phones are expected to fly off the shelves in the first-weekend, up from above 10 million last year when the hugely successful iPhone 6’s launch was delayed in the world’s biggest smartphone market, China.
A telepresence robot named, Lucy, operated by marketing executive Lucy Kelly is among the first to pick up the new iPhone 6s. “I obviously have my work and other things to attend to and can’t spend two days lining up so my boss at work suggested I take one of the robots down and use it to stand in my place,” she said via an iPad mounted on top of the wheeled robot.
In the latest quarter, Apple’s flagship iPhones generated nearly two-thirds of the US giant’s revenue. The iPhone is Apple’s best-selling device to date, that was first released in 2007,
“The stage is set for Apple to show year-over-year growth over the Herculean iPhone 6 sales,” FBR Capital Markets senior analyst Daniel Ives said.
The phone features improved cameras, and 3D touch, a display technology that responds according to how hard users press their phone screens.
The iPhone 6s and 6s Plus, which start at $199 and $299 with a two-year contract with a mobile service provider, go on sale today in Australia, Canada, China, France, Germany, Hong Kong, Japan, New Zealand, Puerto Rico, Singapore, the United States and the United Kingdom.