In yet another tribute to his extraordinary cricket career, Sachin Tendulkar has been appointed by the ICC as the brand ambassador of the 2015 ICC World Cup to be co- hosted by Australia and New Zealand. “The International Cricket Council today announced Sachin Tendulkar as the World Cup 2015 Ambassador. It will be the second successive time that the India maestro will be the Ambassador of ICC’s pinnacle tournament, after he fulfilled the role in the previous event in 2011,” the ICC said in a statement. India are the defending champions.
In his role as ambassador, Tendulkar will promote and support a variety of ICC initiatives to enhance the profile of the tournament, which is one of the biggest sporting events in the world and will take place in Australia and New Zealand from February 14 to March 29 next year, 2015.
Tendulkar retired from international cricket last year after representing India in 200 Tests, 463 ODIs and one Twenty20 International. In a career spanning 24 years, the 41-year-old scored a total 100 international centuries.
Tendulkar added the missing World Cup title to his long list of achievements in his sixth attempt in 2011. He is the all-time leading run-getter in World Cup history with 2,278 runs in 45 matches at an average of 56.95.
“I am delighted and honoured to be appointed ICC Cricket World Cup Ambassador for the second successive time. After playing in the last six editions, the upcoming World Cup will be a different experience as I will follow it from the sidelines. It could probably be comparable to the ICC Cricket World Cup 1987 where I was a ball boy, enthusiastically cheering every ball,” Tendulkar said.